As a dynamic senior creative leader and team builder, I specialize in leading high-impact websites, brands, and campaigns for both startups and established organizations. I don’t flinch when there’s no copywriter, no scope, or a broken brief. I solve it. I lead the room.
Strategic when it matters. Hands-on when it counts. I think, lead, build — and I give a damn.
In addition to taking full-time roles within companies, I offer creative services, including web design and branding, through Beazzo Creative, my personal creative agency, bringing a comprehensive and high-end approach to every project.
I work with purpose and passion
About
The real deal
With over 18 years of creative experience across digital and traditional media, I lead from the front — in concept and in execution.
You want results? I deliver.
I don’t just direct work — I push it forward when clarity, time, or standards are at stake. I drive outcomes. I’ve built brands from scratch, led UX overhauls that spiked performance metrics, and launched campaigns that have won national recognition.
I'm a player-coach
I’m a creative lead who stays in the work, because I care about the craft, and because teams perform better when leadership stays connected to the outcome. I bring strategy, speed, and substance to the table.
Leading the way in creative direction and team management
I've successfully built, managed, and maintained teams and projects of all sizes—from managing multi-location teams of over 20 direct and dotted-line reports, to smaller, more focused groups of onsite creatives, devs, and copywriters. and including offshore and domestic contractors.
For teams of all sizes, I know how to hire, organize, and manage people to ensure that creative efforts not only meet but exceed client expectations. I drive my teams to achieve top-tier results while encouraging bold, creative ideas. Together, we excel and innovate.
My approach is straightforward: I create an open and entrepreneurial culture of courage, agility, and mutual respect. With my team members, I prioritize long-term relationships over transactional interfacing. My goal from the get-go, is to seamlessly integrate empathy and enthusiasm into our team DNA.
Been there, done that
I'm about working smart
The story behind Beazzo Creative
With experience across multiple industries, I’d seen too many great organizations settle for subpar creative results due to their creative agency's inefficiencies and budget-burning bureaucracies. By the time they found me, many clients were burned out and hungry for a process that "just works."
As a productivity nerd, I recognized the potential to combine modern web-based creative tools with truly collaborative workflows (without the useless middlemen and endless meetings that should've been emails) to deliver value to my clients like never before. My unique, streamlined approach helps empower mid-sized businesses with the same quality as the 'big guys,' without breaking the bank.
Personal life
A little more about me
Family always comes first for me. While my career and work are important to me, and I dedicate myself to being the best at what I do, everything I achieve professionally is to ensure I can love and take care of my family and friends in the best way possible. I try to prioritize work/life balance in a way that's fair to myself, my family, and my clients.
Outside of work, I love spending time with my family, tinkering with the latest technology, scuba diving, traveling abroad, and making trips to Orlando theme parks with my kids. I also enjoy collecting retro toys, playing video games, horror and sci-fi movies, and dabbling in amateur filmmaking.
I’ve had the pleasure of working with Victor on several projects and have been impressed by his range and energy. He consistently delivers well above expectations – in his strategic thinking, as well as in his delivery of spot-on creative.
Kitt Hancock
President & Senior Partner DaynerHall Marketing & Advertising
Victor is an excellent creative leader. His has an impressive ability to translate clients' vision and goals into compelling creative. Equally important, Victor has a full understanding of web design and development and how to deliver value. Victor is effective at collaborating across functions and leading teams. He uses these skills to get good work done on time and in a cost effective manner. If I had a good-fit opportunity, I would welcome him as a member of my team.
Jay Gast
President, Perrill Agency
Victor is a skilled, creative leader with an ability to understand branding and business goals and then translate that understanding to compelling visuals, smooth customer experiences, and marketing pieces in a variety of media. Along with that, he's uniquely qualified to lead large groups of creatives -- writers, developers, designers to develop tailored solutions that just work.
Chris Day
Vice President, Fulfillment, Newfold
Victor is an amazing Creative Director. To see his vision for a marketing campaign or a brand come to life is exciting. In addition to the skill of capturing a brand's personality, Victor is an organized and positive leader who effectively manages designers and developers to maximize the team's creative output.
Chief Marketing Officer, First Federal Bank
As a person who hires creative teams, you hope for things like Victor exemplified in the years I have known him. Hard working? Check. Takes ownership? Check. Inspires his team, pushes them and himself to new degrees, and fights for a respectful and productive working environment for his team? Check, check, and check. I was very privileged to have the opportunity to work with such an artistic powerhouse.
Director of Digital Products, AAA
